Sayo Designs
From unknown in the US to quoted by Martha Stewart
How a Brazilian 3D rendering studio became the design expert America's biggest home media ask for comment.
Top placements
Talent is global, but trust is local. Sayonara Rell runs Sayo Designs, a 3D modeling and rendering studio for architects and builders. Her work was world-class, but her brand was invisible in her target market: the United States. Four expert commentary campaigns made her a design voice quoted by Martha Stewart, The Spruce, House Beautiful, and Homes & Gardens.
The challenge
Sayonara faced a double barrier: geography and niche. As a Brazilian studio, Sayo Designs lacked the built-in trust of a local US agency, and 3D rendering is a technical service journalists never cover directly. American clients needed proof she was a recognized industry expert, not just another overseas freelancer.
The strategy
We never pitched the service. We positioned Sayonara as the design expert behind stories US home media already wanted to run:
- Seasonal design commentary. Her take on fall decorating mistakes landed Creative Bloq (DR 86) and syndicated across Yahoo and NewsBreak.
- Celebrity design newsjacking. When Kim Kardashian’s Halloween decor and Michael B. Jordan’s Neo Deco kitchen made headlines, Sayonara’s expert analysis earned features in Homes & Gardens (DR 83), two of them, plus The Spruce (DR 90) and Rolling Out.
- Design and wellbeing. Her commentary on how decor choices sabotage a calm home earned House Beautiful (DR 86), Living Etc (DR 78), and Martha Stewart (DR 88).
Every quote was credited to Sayonara Rell, founder of Sayo Designs, building exactly the third-party validation US clients look for.
The results
- 26 placements from 4 campaigns: 8 links, 1 brand mention, and 17 syndications across Yahoo, MSN, and AOL.
- Median domain rating of 83 across links and mentions, with two thirds of them at DR 80 or higher.
- The biggest names in US home media: Martha Stewart (DR 88), The Spruce (DR 90), House Beautiful (DR 86), Homes & Gardens (DR 83), Creative Bloq (DR 86).
- Massive audiences: the nine sites that quoted her directly see a median of 6.6 million monthly visits.
"I just started working with Punchy PR and I'm more than impressed. They only ran a few campaigns for my business, but they already managed to get me featured in one of the top media outlets in my industry. I'm definitely renewing my order and looking forward to more coverage."
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